Apologies in advance if you've already read about the Burberry A/W 2010 ad campaign today - I am a little late posting. But I've been busy all day and have only just had a look at all the Burberry footage. As a massive Burberry fan the online campaign (photographed by the wonderful Mario Testino) is really exciting, letting viewers rotate the images and control the movements of the models. It's hard to explain, so it's best you play around with it yourself. Click HERE to view the interactive campaign and see all of Testino's images.
The selection of models is yet again spot on. Emma Watson may be gone, but my current girl crush Rosie Huntington Whiteley looks stunning in every single shot; as does the fabulous Nina Porter. And there is also an amazing video where Christopher Bailey explains the thought process behind the campaign.
I didn't think the Burberry A/W collection could get any better (I was utterly devastated to miss the show back in February) but this campaign has just added a whole new element. It's always interesting when fashion pushes further into the online community and this is sure to be a success for Burberry.
What do you think of the interactive campaign?
Image © copyright Burberry/Testino, video © Copyright Burberry
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