Wear Your Support

I'm sure you're all aware of the fantastic work Breakthrough Breast Cancer have done since launching in 1996. Last year their annual campaign raised £1.2 million, and this year they're hoping to top that with their “Wear your support” collection.
British retailers, including River Island, Topshop, Whistles and My-wardrobe.com have all designed limited edition black and white pieces for “Wear your support”.
They're a lot more fashionable than your average charity t-shirts, and you can wear them again and again - who doesn't need a LBD or a striped cardigan in their wardrobe?



From above let: Vest by Topshop; Scarf by River Island; LBD by Olivia Rubin at My-Wardrobe; Cardigan by Whistles.

The online shop ( www.fashiontargetsbreastcancer.org.uk) opens on March 29th, when the campaign goes live. And Mario Testino has photographed three famous women for the project. Their identity is top secret at the moment, but as soon as I know who they are you will too. I'm hoping one is Kate Moss. We know her and Mario are good friends...