Jeremy Scott's Pop Up Store

American fashion designer Jeremy Scott has teamed up with adidas for the ‘Originals By Originals’ (ObyO) project. Over the course of London Fashion Week there will be a Pop Up Store selling the collection in the adidas N06 concept store on Newburgh St.

Jeremy says it's a "dream come true" to show the collection in London, which he describes as "one of the coolest cities in the world."

I'm not normally big on sportswear but this collection looks really good. Take a look at the video:



Jeremy Scott for Originals by Originals Pop Up Store dates: Saturday 19th September to Monday 28th September 2009